We are excited to announce that Serra Business Solutions is now Serra CPA.
Big News! After fourteen years, we’re pleased to announce an updated brand identity, which includes a new name, new logo, new website…the works!!!
We believe the new look better matches what we’ve become since 2003; a forward-thinking, agile company that offers surprisingly bold yet practical ideas to mission-driven leaders.
As we celebrate more than 14 years of existence as a business advisory firm, we recognize that while we’ve maintained our core values and focus, we have also evolved and grown. As a result, we felt it was time to refresh and realign external and internal perception of our brand. In other words, it was just time to get straight on who we are now and what we have best to offer.
The primary image we’ve chosen for our new logo is a type of circle called an enso which represents the values of strength, elegance and grace. In Zen, the enso is an emblem of harmonious cooperation. Enso is a manifestation of the moment while at the same time, the open enso allows for movement and development as well as the perfection of all things. We feel it’s important to focus on serving our clients’ present needs while simultaneously keeping an eye towards their future needs.
We’ve already begun the transition behind the scenes.
Over the coming weeks and months, you will notice more changes to our website, correspondence and service offerings that will reflect and reinforce our new name, look and focus.
We’re very excited about these changes and hope you are, too. We’re interested in your thoughts.
Kindly direct all comments and concerns to email@example.com.